Is BlogHer 2012 really THIS week?  I’ll be packing over the next few days and heading up to New York on Thursday.  As a first born, I have mapped out my tentative schedule. I have researched food, salons, shopping and speakers to make sure that I get the most out of my trip to New York and also BlogHer. This is my first time, and I don’t believe you can ever be too prepared. 😉 Thursday11:30AM Arrive in NYC2PM StumbleUpon Walking Tour6PM Lipsticks & High Heels Party7PM Social Soiree9PM The People’s Party (Official BH party) Friday7AM Rockette Workout (I’m really excited about this!)8AM BlogHer Breakfast – I’m sure I’ll be hungry…

According to Merriam-Webster, “engagement” is defined as “an arrangement to meet or be present at a specified time and place.” The place is social networks. Just because you have an account on one or more social networks, it does not mean that you are engaging. It’s not easy, but as long as you see the big picture, you can engage online successfully. 1. Sketch out a quarterly editorial plan that involves a calendar of events and actual reporting around the big dates in your marketing cycle. 2. Don’t post rehashed press releases on your Timeline. Actually DON’T share your press releases on social networks. Show clever creative! 3. Get your…

Every company has a mission. That goal you set out to accomplish, that message you want to spread. From your new marketing materials to the way your employees interact with your clients or customers, everything you do should stay true to your brand. At its core, a mission statement is a statement of the purpose of a company. It is an opportunity to define your blog at the most basic level. It should spell out who you are, what you do, and why you do it. It answers the fundamental question, “Who are we, and why do we exist?” Having a mission statement ensures that you understand the core of…