If you’re attending a convention or a conference over the next couple of months, you might want to prepare and set some goals to accomplish. 1. RESEARCH. Check the agenda for the conference. Highlight sessions that you don’t want to miss. Start following the hashtag for the event. Follow the people who you have started a conversation with online. Also, see who will be sponsoring the event. Start connecting with these brands before the event. Finally, make a list of people that you’d like to meet. Visit their blogs and read what is happening in their lives. This is great to know, so you have a conversation starter. Lastly, if…

Strong branding is critical in our cluttered world. After all, you want to ensure that you’re the first resource and name in your niche that comes to readers’ minds. Here’s a four tips to have a great, memorable brand: 1. Use your own words. Develop an “elevator pitch,” usually a few sentences. Be yourself. 2. Associate yourself with other brands. Find brands and people who similar to you. Don’t sell yourself short or lose sight of who you in partnerships. 3. Use the same avatar across all social platforms. Consolidate. Too many images of a brand can confuse audience. Choose a pick that represents you and use it on ever…

I’ve been working with a designer on a new blog design earlier this month. I had no idea all that goes into design, and I am sooo thankful and blessed to have Shauna as a designer. I have absolutely no idea what I really want, I just know what I hate when I see it. 😉  I just know that it is time for an updated authentic and stylish look in the ever-changing technological environment that surrounds us. With the changing look, there will be other changes with Real Posh Mom. First being guest posts. In the 5+ years of writing, I have met many Real Posh Moms around the world, and I…

This blog post does not constitute legal advice. Astroturfing occurs when an organization or individual presents information or opinions on a subject without disclosing that they have been reimbursed for their statements in an intentional effort to give the appearance of an organic source. After reading article on Social Fresh’s blog called, “What the heck is astroturfing and why it matters to your business,” it made me think. I would like to set the record straight in particular with regards to what is astroturfing on personal and business blogs. In 1980, the Federal Trade Commission (FTC) published “the Guides,” a set of guidelines that establish what is and isn’t astroturfing.…

1. There is a lot in a name. The first things that I would do is to figure out a name, your alter ego. I would go to godaddy.com and type in the name. If it is not available, then I would move to another name until you find one that is “available.” Put thought into your blog name. You will care this in real life and online. Next step is to “invest” in the name. By that, I mean, you pay $15 or so for the domain name through godaddy.com. If you want to get “social,” create a twitter account with that exact same name. Do the same with…