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Scheduled Tweets Done Right
Twitter provides an opportunity to mix structure and spontaneity in your business communication. Smart social marketers use both approaches, because they appeal to two very different types of Twitter users: information seekers (search for useful content) and engagers (interact & participate). Scheduling tweets is a great way to deliver content to information seekers — but it can also facilitate engagement if handled properly. Don’t inundate people with scores of tweets over a short period of time. The number and frequency of scheduled tweets depends on your real-time tweeting activity. If you tweet a lot throughout the day, layering on more than one or two scheduled tweets could result in their…
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10 Ways Bloggers Can Use Social Media
Twitter, Facebook and other social networking venues work to engage readers, drive your popularity and increase your sales. When it comes to building an audience and driving traffic, bloggers are turning to social media with record results. Instead of relying on organic search, successful bloggers know they have to develop a following on key social networks as a way to promote their brands and ultimately get more clicks. 1. USE YOUR BLOG NAME AS YOUR USERNAME EVERYWHERE. Promote your personal brand by consistently using your blog’s name for your Twitter handle and so on. Then, people don’t have to wonder about your blog’s name — it’s right there. Also, people will remember you easily…
