State Your Mission

Every company has a mission. That goal you set out to accomplish, that message you want to spread. From your new marketing materials to the way your employees interact with your clients or customers, everything you do should stay true to your brand.

At its core, a mission statement is a statement of the purpose of a company. It is an opportunity to define your blog at the most basic level. It should spell out who you are, what you do, and why you do it. It answers the fundamental question, “Who are we, and why do we exist?”

Having a mission statement ensures that you understand the core of your blog as an individual, as well as together with your team. It helps you establish a company direction.

According to Small Business Bonfire,

• Mission statements guide your decision-making process, steering your blog toward its goals and objectives.
• Mission statements keep you and all contributors on the same page, helping promote community and solidarity.
• Mission statements help eliminate conflicts and disputes that are detrimental to growth and ultimately lead to failure.