I am briefly coming out of my seclusion with the most beautiful 7-week-old little girl in the world (just try to argue with me), so that I can tell you about a soon-to-be-ending campaign that is close to my heart. There is no denying the benefits of nursing our babies, but it is rarely easy. It can be even more difficult for mothers who struggle with getting those little luxury items that make it easier, like nursing wear.
Breastfeeding is a hot topic right now. Maybe it always has been, but of course it’s something that I am suddenly giving very close attention. What I know is that my personal breastfeeding journey with my new baby is very different from the one I had with my now 7-year-old daughter. My life is different now. I am older and better informed. With my first daughter, living in fast-paced New York City, working full-time in a job that required frequent travel, being the sole breadwinner of the family and returning to work only five weeks after her birth, the situation was not optimal. Although formula was more expensive, it allowed me to work the long uninterrupted hours that my job required, and it at least gave me the peace of mind that my daughter would be fed, regardless of whether I could make that flight or that train. It broke my heart to give up breastfeeding only six weeks after her birth, but frankly she is a thriving young girl who insists she was not traumatized in any way whatsoever by my choice. By the way, it still does not alleviate my mom guilt and probably never will.
However, this time I have been very blessed and very lucky, in that I have had the luxury of time, the patience of age and the support from my family to focus on breastfeeding. And even with all of that, it’s not easy. Even little things – a good nursing pillow, water // snacks within arms reach, a private place to feed (if that’s important to you) and having good nursing tops // bras make a big difference when it comes to keeping with your goal of breastfeeding your baby.
One of the pieces that I credit with making my experience so positive this time around is my Bravado nursing tank. It is not easy to be comfortable in those first postpartum days and weeks (need I go into details ladies?), so I appreciated the soft yet stretchy fabric, the hip-length and roomy tummy area, the supportive straps and the foam inserts. I also appreciated, and continue to do so, that it is more flattering than a lot of nursing wear. And, the full drop-away cups help to maximize skin-to-skin contact while nursing, still providing some discretion.
But, my absolute favorite thing about Bravado nursing tanks right now : Bravado’s “Support Her Dream” Campaign to Donate 10,000 Nursing Tanks to support new mothers in need.
You never know what factors are keeping a woman from realizing her breastfeeding goals, even something as seemingly simple as nursing wear. With every purchase of the NEW Bravado Dream Nursing Tank ($55 US // $60 CAD) through April at BravadoDesigns.com and national // specialty retailers, Bravado will donate a nursing tank to Good+ Foundation to help ensure moms in need have a successful start to their breastfeeding journey. The donation goal of 10,000 nursing tanks is valued at nearly half a million dollars and will be distributed to Good+ Foundation, which serves throughout North America.
Having or not having those little things could either encourage or discourage a new mom in need to keep up with her breastfeeding goals. Maybe after struggling for weeks, it’s discomfort and aggravation that finally make her give up. We all know the advantages of breastfeeding our babies, so why not do what we can to support her?
I know that this is late notice. Blame the 7-week-old bundle of perfection sleeping next to me right now. But if you or a friend could use a new nursing top, this is the one to get. Join @bravadodesigns @GOODPlusFdn and help new moms in need. Buy a Tank, Give a Tank. BravadoDesigns.com
Now excuse me. Somebody’s hungry.