Twitter, Facebook and other social networking venues work to engage readers, drive your popularity and increase your sales. When it comes to building an audience and driving traffic, bloggers are turning to social media with record results. Instead of relying on organic search, successful bloggers know they have to develop a following on key social networks as a way to promote their brands and ultimately get more clicks. 1. USE YOUR BLOG NAME AS YOUR USERNAME EVERYWHERE. Promote your personal brand by consistently using your blog’s name for your Twitter handle and so on. Then, people don’t have to wonder about your blog’s name — it’s right there. Also, people will remember you easily…