Neiman Marcus is on the CUSP of Genius

Neiman Marcus introduces their new CUSP stores, which are smaller, hipper stores designed to lure those who might regard the traditional Neiman’s as a bit staid.

CUSP will have a more contemporary look and feel with fashion, accessories, beauty products and books. The stores will be decorated with a mixture of urban finds and natural elements.  The CUSP store won’t be branded with the Neiman Marcus name, but you can use your Neiman‘s card there.

The idea behind the store is to offer Neiman‘s signature service and luxury but with a fresher style. The Neiman Marcus Willow Bend store is the first store to feature the CUSP concept.