Last night at the House of Blues, Live Nation Entertainment, the world’s leading live entertainment company, announced that it will open an all-new, state-of-the-art concert venue in Irving, Texas.The Pavilion at The Music Factory lifestyle center, will open in Spring 2016 and will play host to world-class artists! The Pavilion will be the perfect anchor for Irving’s highly anticipated new entertainment and restaurant complex known as The Music Factory. It was Irving that decided it needed to have an entertainment-destination development such as The Music Factory. Live Nation looked throughout the Dallas-Fort Worth before landing in Irving as a regional destination. The 17-acre site sits adjacent to the Irving Convention Center in Las Colinas has proximity to Dallas/Fort Worth International Airport, State Highway 114, State Highway 183, Interstate 35E and Interstate 635. The proximity to roadways wasn’t the only appealing aspect, he added. The Pavilion at The Music Factory also will be located near rail stations on the newly completed DART Orange Line, include 4,200 dedicated parking spaces and 15 valet stands.The innovative new venue in Las Colinas will convert from a 4,000-seat indoor theatre to an 8,000-person capacity boutique open-air pavilion! Can’t wait until it opens – live music just got bigger and better in DFW! The convertible concert venue gives Live Nation the ability to bring in a wide variety of concerts ranging from A-list headliners to growing artists by using electronic doors that fold up horizontally before being lifted vertically at the back of the venue to open up in a panoramic view to the grassy lawn.
The live entertainment company plans to hold 60 to 70 concert events at The Pavilion at The Music Factory each year. The Pavilion gives Live Nation the ability to round out its venue portfolio in the region, which is the fourth largest metro area in the United States. The Pavilion at The Music Factory is scheduled to open on April 1, 2016. Live Nation plans to begin marketing shows at the concert venue in fall 2015.