AERIN Beauty Applies Effortless Makeup

If you’re looking for something that’s easy on the eyes—and cheeks and lips—may we suggest AERIN Beauty Summer color collection? Beauty business royalty Aerin Lauder—the granddaughter of Estée Lauder—is launched her own beauty line last year called AERIN. One of the things I absolutely loved and agreed with Aerin when I talked about this line was her beauty philosophy. Aerin believes wearing makeup should be “effortless,” or at least look that way.

Whether your day calls for a stroll along the beach or a brisk walk down a city street, the AERIN Beauty Summer Style Palette creates an effortlessly stylish look, in no time at all. Two neutral eyeshadows softly define eyes, while delicate blush dusts cheeks with healthy color and two lipsticks and glosses complete any look—from barely there to boldly beautiful.

This multipurpose cream by AERIN gives a day at the beach an effortless touch of subtle luxury. Take extra care of your skin and hair with a richly conditioning, subtly shimmering formula that is perfect to use when skin and hair are dry from the sun, wind and surf. Skin looks radiantly healthy, touched with a bronze glow while the sun’s warming rays activate a deep conditioning treatment for hair. Plus, AERIN’s floral infusion imparts a luxurious floral scent to promote relaxation.